Jacob C. Farbman, Ed.D., APR

Jacob C. Farbman, Ed.D., APRJacob C. Farbman, Ed.D., APRJacob C. Farbman, Ed.D., APR

Jacob C. Farbman, Ed.D., APR

Jacob C. Farbman, Ed.D., APRJacob C. Farbman, Ed.D., APRJacob C. Farbman, Ed.D., APR
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Fall 2024 Student Resources

Week 1 Downloads

Fall 2024 Strategies of PR Syllabus (pdf)Download
Strategies of Public Relations Class Participation Grading Rubric (pdf)Download
Strategies of Public Relations Case Study Presentation Grading Rubric (pdf)Download
Strategies of Public Relations PR Plan Grading Rubric (pdf)Download
Strategies of Public Relations Media Kit Grading Rubric (pdf)Download
Strategies of Public Relations Final Presentation Grading Rubric (pdf)Download
Strategic Planning PowerPoint (pdf)Download
PR Plan Outline Reference Guide (pdf)Download
PR Client Outline Template (pdf)Download
Sample Client Interview Questions (pdf)Download
Team Sherpa PR Plan (pdf)Download
Fusion PR Plan (pdf)Download
Mediation PR Plan (pdf)Download
Pines PR Plan (pdf)Download
Sunday Morning PR Strategic PR Plan (pdf)Download

Week 2 Downloads

Communication Research PowerPoint (pdf)Download
How to Conduct Communciation Research Guide (pdf)Download
Sample Customer Satisfaction Survey (pdf)Download
Sample Survey (pdf)Download
Sample Survey 2 (pdf)Download
Sample Intercept Survey (pdf)Download

Week 3 Downloads

News Writing PowerPoint (pdf)Download
Guide to Exceptional Writing (pdf)Download
News Release Writing Assignments (pdf)Download
News Release Format Template (pdf)Download
Prof. Litwin's AP Stylebook Summary (pdf)Download
Proofreading Checklist Exercise (pdf)Download

Week 4 Downloads

Measurement and Persuasion PowerPoint (pdf)Download
Fact sheets and Backgrounders PowerPoint (pdf)Download
Sample Factsheet (pdf)Download
Sample Backgrounder (pdf)Download
Sample Persuasive Factsheet (pdf)Download

Week 5 Downloads

Final Presentation Guide (pdf)Download
Public Speaking Tips (pdf)Download
Sunday Morning PR Final PR Presentation PowerPoint (pdf)Download

Week 6 Downloads

Crisis Communication PowerPoint (pdf)Download
SAMPLE Emergency Communication Plan (pdf)Download
Media Relations PowerPoint (pdf)Download
Media Kits PowerPoint (pdf)Download
Crisis Communication Toolkit (pdf)Download
Media Relations Key Points (pdf)Download
Media Kit Project Guide (pdf)Download
Sample Media Kit (pdf)Download
Sunday Morning PR Media Kit (pdf)Download

Week 12 Downloads

PSAs and Media Advisories PowerPoint (pdf)Download
Sample PSA (pdf)Download
Be Labeled PSA (pdf)Download
Great Dad PSA (pdf)Download
PSA Format Guidelines (pdf)Download
Sample Calendar Listing (pdf)Download
Sample Media Advisory (pdf)Download
Sample Media Pitch (pdf)Download
Brochures PowerPoint (pdf)Download
Newsletters PowerPoint (pdf)Download

Week 13 Download

Communication Technology PowerPoint (pdf)Download

Week 14 Downloads

Job Hunting Workshop PowerPoint (pdf)Download
Résumé Tips (pdf)Download
Cover Letter Tips (pdf)Download
Interview Tips (pdf)Download
10 Steps to a Successful Interview (pdf)Download
Job Hunting Tips (pdf)Download
Helpful Job Hunting Resources (pdf)Download
Job Satisfaction (pdf)Download

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