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Student Resources

Strategies of PR Overheads

Related Handouts

Week 1:

PR Planning Syllabus
PR Plan Outline
Sample Client Interviews
Client Outline
Symmetric Results Sample PR Plan
Team Sherpa Sample PR Plan
The Pines Sample PR Plan
Self Motivators, Inc. Sample PR Plan
Fusion PR Sample PR Plan

Week 2:

Research Sample Newsletter 1
Newsletters Sample Newsletter 2
Brochures Sample Bilingual Employee Newsletter
How to Conduct Communication Research
Sample Customer Satisfaction Survey
Sample Audience Survey 1
Sample Audience Survey 2
Sample Student/Client Interview Transcription 1
Sample Student/Client Interview Transcription 2
Sample Intercept Survey

Week 3:

News Release Writing Excellent PR Writing Guide
News Release Format Guide
Larry Litwin's AP Stylebook Summary
News Release Writing Assignments
Proofreading Checklist Exercise
PR Tactics for Print

Week 4:

PR Evaluation, Public Opinion and Persuasion Sample Fact Sheet
Fact sheets and Backgrounders Sample Persuasive Factsheet
Sample Backgrounder

Week 5:

Public Speaking Key Points
Final PR Presentation Outline
The Pines PowerPoint Presentation Handouts
The Pines PowerPoint Presentation Agenda
Fusion PR Sample Presentation Agenda

Week 6:

Crisis Management and Communication Crisis Communication Plan Toolkit
Media Relations Sample Crisis Communication Plan
Media Kits Crisis Communication Plan Blueprint
Media Relations Key Points
Symmetric Results Sample Online Media Kit
Media Kit Project Guideline

Weeks 8 & 9 - Case Study Presentations

Week 10:

Preparing PSAs and Media Advisories PSA Formatting and Requirements
Anti-Steroids PSA Live Copy
Anti-Steroids Video PSA
Great Dad PSA Live Copy
Great Dad Audio PSA
Great Dad Video PSA
Domestic Violence Prevention PSA Live Copy
Sample Calender Listing
Sample Media Advisory
Sample Media Pitch

Week 11 - Review PR Plans

Week 12:

Using the Internet in PR Using the Internet in PR
Why PR Pros Should Handle Social Media
Passport PR Sample Viral Promotional Video

Week 13:

Job Hunting Workshop Résumé Writing Tips
Cover Letter Writing Tips
Job Interview Tips
Interview Handouts
More interview Handouts
Job Hunting Tips
Dr. Bagin's Tips for Career Success
Prof. Farbman's Tips for Success
PR Career Handouts
Job Satisfaction

Other Skillbuilder Notes

Writing Letters and Memos
Writing Direct Response Letters
Writing Speeches
Writing Op-Ed Pieces
Preparing Photo Captions

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